Beyond Hot Air Marketing
Without a plan, advertising is like hot air! It starts off feeling great but it doesn’t last.
Putting an advertising and marketing plan together will be like putting the hot air into a hot air balloon. When you implement the advertising plan, you have lift-off.
In everything you do, you really need to know where you are going, to know when you have arrived. Advertising and marketing are like that as well. Many people just buy advertising or attempt to market their business or product(s), but without knowing the results you are getting, how will you know if you are getting the best bang for your money?
Want to go beyond this? That is what this book is all about.
My book will give you the steps to get started and then explain the most popular types of marketing and advertising.
What others are saying about Beyond Hot Air Marketing:
“Great job! I think this is an essential book for the library of anyone involved in marketing. It is both very insightful and inspirational as a chapter by chapter read and also a perfect reference book when you need thoughts or direction on a specific type of marketing program. Great real-life stories to help understand the value of each marketing idea and direction described in the book. Way to go!”
Dano Ybarra
In it I show you how to target all of your messages to get better results.
Inside it you will find information on all types of marketing and advertising. They include:
• Targeted, Focused Marketing
• The 35 Types of Marketing
• Advertising – Pros and Cons
• Diversify – Use multiple ways to market your company
• Building better ads makes a big difference
• Compelling offers bring more customers!
• Low risk offers bring big returns now and for the future!
• The 6 most common offers and how to effectively use them.
• A study has shown
• Headlines vs Interrupts
• Daily Deals – The good, the bad and the deadly
• Want more business? Invite your customers back again and again.
• Things That You Should And Shouldn’t Do in Marketing
• Eight Social Media Sites that can help Your Business
• Email marketing isn’t dead and it definitely isn’t sleeping!
• Getting Great Online Reviews
• The Art of Asking For and Getting Referrals
• The Importance of Being Listed on Internet Business Listings Sites
• Setting Up An Effective E-mail Campaign (Drip Marketing)
• Text Messaging Today – How to Keep Customers Engaged
• To blog or not to blog? – What a silly question!
• Writing Physical Books vs E-Books
• Writing your own business book
• Why should I write a book about myself? Building your reputation
• The nuts and bolts of writing your own book
• Marketing your book
And there are actually more than this.
Beyond Hot Air Marketing answers these questions:
How can I target my marketing to get better results?
What are the best types of advertising and marketing for my type of business?
How can print and social media work better together for me?
Which of the top eight social media sites should I use?
What do I need to know to be prepared as I venture into social and digital media marketing?
Are the old ways of marketing now obsolete?
What makes a great interrupt?
How can I get better results from my ads? Any ads!
I want you to succeed at your business. I want you to make the right decisions for your marketing. I want this to be your plan, not mine. That is what Beyond Hot Air Marketing is all about.
Available in either full color PDF, on Kindle & Nook and at Amazon Bookstore.