Display Ad Retargeting: Supercharge Your Marketing ROI with This Powerful Strategy In the ultra-competitive world of digital marketing, organizations are always looking for efficient plans to maximize their advertising budget and boost return on investment (ROI). One valuable method that has been demonstrated to deliver remarkable results is display ad retargeting. In this blog post, let us examine the merits of display ad retargeting and how it can markedly strengthen…
Maintaining a good reputation is integral for any enterprise. It can be the difference between victory and failure. In this blog entry, we will explore how you can harness your business’s reputation in your advertising campaigns. We will also provide some advice on how to protect your esteem online. Your organization’s reputation is one of its most important assets. It can be the key factor in whether or not customers…
Retargeting explained and how you can take advantage of it You’ve seen them before. Those ads seem to follow you around the internet no matter what website you visit. They’re called retargeting or remarketing ads, and they can be a very effective way to reach customers who have already shown an interest in your product or service. In this blog post, we will discuss what retargeting is, why you need…
Master Your Social Media I’m going to tell you something my competitors DON’T want me to tell you….. … Outsourcing social media doesn’t work — at least not when you’re starting out. The best way to master social media is to do it yourself. You MUST master it before handing the working system to someone else. WHY should I master my social media before hiring someone else to do it…
Zoom for Business Why You Need To Use Zoom In Your Business At the time of writing this article, the world is gripped by the coronavirus pandemic making it difficult to meet with people face to face. I know there are some that believe that you can only do business by meeting face to face. There are some but most people have switched to using Zoom or something like it.…
3 Ways to Get More Facebook Group Members Many groups are started but never know how to get followers. Here are 3 ways to get more Facebook Group members & followers. The main benefit of a Facebook group is not that it allows you to grow your audience and reach lots of people. Groups, unlike pages, are typically quieter and less public. If you have your privacy set to private,…
21 Secrets to Social Media Marketing for Small Business This is a repost of a great article/Infographic. There is also a link to go to the original post. Social media marketing is about more than just gaining followers, friends, and likes. It can be difficult. But there are key, fundamental tasks that you need to be doing. These are essential steps you need to take to move beyond the basics…
This is a training on how to use calendaring for social media posting. Finding what to say every day can be hard. You’ve posted several times this week and you feel like you are running out of things to say. That’s natural. I have found using my recipe for success and combine it with using a calendar, I don’t have to think about it very often. What is calendaring and…
The Bakery A text messaging success story The problem I worked with a bakery some years ago that needed to double their business or they weren’t going to stay in business. They had been in business for about a year at the time I talked to the owners. They did all types of great loaves of bread and goodies but just not enough sales. Starting on a solution We suggested…
Are your leads from your website down recently? Are you getting less traffic than you used to? Google recently released their new update and it is all about making sure you are fast on a cell phone when bringing up a website. If you aren’t Mobile First ready, you are getting put down and even your customers asking for you could be sent to faster sites that have similar content.…
Want what it really takes to use a funnel to get leads, move them along with education, motivatio
Want what it really takes to use a funnel to get leads, move them along with education, motivation and inspiration to want to talk to you and then get them through the buying process to asking you if you will work with them? In Sandy, on Wednesday – Learn: 1) how to use social media, internet reviews, SEO and networking meetings to fill your funnel with lots of leads. 2)…
Up Your Social Media Game If you want to up your social media engagement game, and have more people notice you for all the right reasons, here are some ways to stand out in all the right ways, and not only have people notice you, but want to work with you: 1. Share useful information with your prospects. What do your prospects need to know, that will have them consume…
11 Ways to Promote a Local Business on Instagram By Ashley Ward and Boyd Petersen JiffPom (@JiffPom) is proudly (I imagine) sitting atop a throne of 8.5 million Instagram followers. He’s also a dog. To put this in perspective, an “Insta-famous” dog has more followers than Apple, Amazon, and Microsoft combined. If every major soda brand combined their Instagram follower counts, JiffPom would still beat them by over 3 million.…
5 TIPS FOR GETTING TANTALIZING TESTIMONIALS I found this article by Pamela Bruner and felt that these were things I should share. I’ve added a couple of additional things in as well. We’re all human, and so we’re swayed by the opinions of others. It’s no different when it comes to making purchasing decisions. We want to know that we’re making a good decision and we look to others for…
6 Ways to Cultivate Optimism Each Day You might be surprised to hear that optimism is not an innate quality. Optimism and pessimism are ways of looking at yourself and the world through a positive or negative filter. Once you think of them as reflections of your mindset, it becomes much easier to believe you can change. Like any new behavior, you need to practice every day for it to…
How successful companies and entrepreneurs use their existing customers and fans to sell to new ones – Online reviews and Testimonials Testimonials can increase conversion on your sales pages by 34%, but there are many different types of testimonials, and they all improve trust and conversions in their own way. To make sure you take full advantage of them, I’ve scoured the internet to find every testimonial option available for…
How do you get testimonials? I have been asked this many times. There are some business columnists that believe you should never ask for them. Others recommend asking every person you deal with. Somewhere in the middle is where you should be. Testimonials play an important part in advertising – especially for small businesses. Yeah, big businesses with well-known names don’t have to worry about it, but small companies can…
How to Keep Motivated to Reach your Potential Making the choice to unlock your potential is a big commitment. It will be worth the effort, but it’s smart to set up built-in motivation before you need it. There may be setbacks and times when you question if the goal is really worth the time and energy it requires to reach it. When you hit a slump, or come up against…
Testimonials and online reviews While writing several of the newsletters, I mentioned that you should be using great testimonials and getting awesome internet reviews. I have had a few people ask about these – especially how to ask for them. Next week I’ll be releasing a video that I’m recording about asking for them for testimonials and internet reviews. This one is all about getting to the real testimonial of…
Write It Down And Check It Off – Why To Do Lists Work Are you using to-do lists throughout your day? If not, you may be missing out on one of the post powerful productivity tools out there. It doesn’t matter if you use the old-fashioned notebook and pen, or a to-do list app on your phone. There are three reasons why they work so well when it comes to…
Being Unique vs. Being Original: Is There a Difference? People like to think of themselves as unique, and they will even interchange the word unique with being original. But are they the same thing? Can you be unique without being original? Someone who decides they want to stand out may dress in a style that is outside the norm. If you look at people who adopt the Goth look, they…
How to Change Your Attitude Life hasn’t gone the way you had hoped. You are in your same dead-end job, in a career you thought had some promise. But it didn’t turn out as planned. You believe it just isn’t on your cards to have that dream life. However, what could be the problem is not having the right kind of attitude. You may want to explore changing your attitude…
Unclutter Your Space, Unclutter Your Mind It is widely believed that if your surroundings are cluttered, you will not be as productive. It has an impact on your psyche which means if you unclutter your space you will also unclutter your mind. When you open your mind, your thoughts and ideas will flow more smoothly. This is one of the major ways keeping your environment clutter free will lead you…
Want a Better Memory? Try Using Storytelling Do you remember facts easily? How about a well-crafted story? If you are like the majority of people, you will take good stories over dry facts any day. There are people who revel with facts alone. There is nothing wrong with this. But, our brains have been created to tell and hear stories. Therefore, storytelling has to be the easier way to a…
Want a Better Memory? Try Using Storytelling Memory – Do you remember facts easily? How about a well-crafted story? If you are like the majority of people, you will take good stories over dry facts any day. There are people who revel with facts alone. There is nothing wrong with this. But, our brains have been created to tell and hear stories. Therefore, storytelling has to be the easier way…