Power Up Your Focus Muscles It’s getting increasingly more difficult to focus these days. There are too many distractions available. From video games to social media, it makes you wonder how people can concentrate on tasks they should be doing. It’s possible though. You just have to learn how to power up your focus muscles. We tend to work better in spurts. Therefore, use that to figure out the optimal…
Marketing hacks #1: Webinars A webinar is an online seminar where you can train potential customers about subjects that complement your product(s). There are several different software programs out there that allow you to host a webinar complete with whiteboard, slide share programs (PowerPoint and other slide decks) and all of the features that you could want. Webinars are great because you can charge whatever you want for them.…
Power of Repetition Repetition is a powerful tool that helps us learn and master skills. When someone takes piano lessons, they will be given a series of exercises to repeat. These tasks are usually scales and arpeggios. But, after the student masters these they are given more difficult exercises to practice. Learning a foreign language also requires repetition. By repeating unfamiliar words or using them in sentences, it will become…
Make Small Improvements Daily Who doesn’t want to improve their lives? If you look at self-help and productivity information, you will see it’s quite popular and growing. People want to improve. However, one of the biggest challenges people face is they try to do too much too fast. When you build up your improvement plan, you have a much better chance of success by taking small steps. Determine what you…
3 Reasons Why It’s Crucial That Your Team Members Communicate A team is as only as good as its communication skills. This is particularly important with a virtual team. I don’t have to tell you that getting your point across via email or text message can be a lot harder than doing it in person. Working on communication skills is one of the best things you can do for your…
Building a Buy Local Program #1 Why are you doing this? If you’re currently running a Buy Local program or are thinking of getting one going, the first and most important question to start with is why. Just before Christmas, I was meeting with a publisher about their Buy Local program. It became apparent that they only reason they were doing a Buy Local program was to make money. That’s…
2018 Publisher Profit Power Plan It’s January 2018, and many of us are focused on setting up plans for our new year. In many businesses, it’s important to finish out a new year and then start a whole new chapter in the business. However, that isn’t the case with newspapers and other publications. If you are the publisher, this is when you re-evaluate how your staff is doing and how…
How do you use edutaining / serialized marketing in your business? How do you use edutaining / serialized marketing in your business? Tell a story & you will build a following. Followers will share & you will get a boost. Many times it will be a big boost. Sometimes it will go viral. Back in 2010 I was asked to help promote a newspaper conference and trade show in Tucson, AZ. I was asked…
Don’t Fail at Business; Pivot to Succeed Not all entrepreneurs should launch their business ideas. Some should instead pivot to create a better business. What if you could learn about tools that could help you decide if you could be profitable and successful in starting a business? Would you spend time going through that training before you started your business? Would you be willing to pivot to succeed? Those tools…
What do I need to know to start a business? What schools don’t teach about starting a business! Why would anyone start a business before they knew what put other new start-ups out of business? I did and I had businesses that failed because of a couple of the same problems that other businesses had. What it boils down to is that many entrepreneurs believe they know what they need…
Are you coaching a winning business team? Managing vs Coaching What’s the difference between a manager and a coach when it comes to business? Managers have to handle the time pressures and deadlines for the business and make sure everything gets done. This includes both projects that are on the table and coming up. They also have to sort through data and information to determine what is important and what…
Want to get more from the next conference, training or coaching? Are you going about learning the wrong way? By Boyd Petersen I can’t believe how much I have learned and, at the same time, how much I have forgotten from conferences, trainings and coachings I have attended. Why do some conferences and trainings make a big difference in your life while others are useless after a few weeks? What’s…
What’s the difference between managing and coaching teams in business? In my experience as a business coach I have encountered managers who are transitioning to coaching sales, marketing, call center or accounting people they are responsible for. The companies they work for are making this change because they know that coaching will be more effective in managing those people and will free their time up for other tasks. Some of…
Hope vs. Knowledge when it comes to business By Boyd Petersen – June 10, 2016 What is the difference between hope and knowledge when it comes to business. There is a big difference and hope should be taken out of your vocabulary. Got more ideas or comments? Email me: Boyd@BPMedia.com
Are you charging too little for your products or services? This is a common question and the one that goes with it is “When is it appropriate to raise my prices?” Pricing is always an issue that comes up when I work with business owners. We should never want to be the lowest-priced product or service (with a few exceptions) because you don’t want people only buying from you because…
New program takes guesswork out of starting a business Utah Forge today announced the launch of Startup Blueprint Canvas, a program that takes a potential business owner from idea to launch in one seamless process. Business canvas programs, which guide entrepreneurs in building a business plan, have been around since the early 2000s but they don’t teach entrepreneur all the things they need to do and learn to start a…
A marketing plan review – How is your marketing plan going? Is it working? Do you even have one? While I was teaching at the Business Success Conference on Feb. 16 an attendee asked me what I felt was the appropriate amount for setting aside from each sale for marketing. Good question. “It depends,” I told him. Let me explain why I said that. When I worked in the newspaper…
Setting goals and planning for success When you go on vacation, you plan the final destination and goals for that vacation. Let’s say you decide you want to go to Southern California and stay close to a beach but still want to go to many of the tourist attractions. The first thing you do is decide when you can take vacation, when the weather is right for going to that…
Setting Up An Effective Email Campaign (Drip Marketing) Part 2 Last week I told you about some ways to get to your current customers. What about those that are still prospects? Here you go. I need to remind people. Can this work for that? I have a friend that has been running newspapers for years. He attends as many lunches by Chambers, civic groups and anywhere he can meet people.…