Which one gives you the biggest return and how to use percent off offers? This is something many people have asked me over the years. What works and what doesn’t? The answer to that questions really lies in what you are trying to accomplish with your advertising effort. Do you have a plan and what are your goals. Here is my list of the most effective to the least effective…
Author: Boyd Petersen
Set your goals and then work towards them
What is it that will inspire you this year? What will help you meet the goals you have? Have you set those goals, yet? Here is a company that set a goal of 1 billion visitors with none at the beginning of the year. This one goal was quantified and worked towards by everyone in the company. The results? OVER 1 Billion visitors!!! This is what the owner had to…
Low risk offers bring big returns now and for the future!
Low Risk Offers Last week, I defined “What is a compelling offer?” Now “What is a low risk offer?” An offer in the advertising world is to present to someone a perceived special that will encourage them to buy or use something you either have or provide. A low risk offer is an offer that the prospective customer, and even the mildly interested prospect, will be interested in finding more…
EXTRA! EXTRA! Compelling offers bring more customers!
What is a compelling offer? An offer in the advertising world is to present to someone a perceived special that will encourage them to buy or use something you either have or provide. There are only between 1 to 5% of all people that are probably in the market for what you are offering. This is less for some industries, like insurance, retirement planning or investing. You must make your…
Types of ads and how to use them better. Part 4 of 4
Building better ads – Types of ads and how to use them better. Part 4 of 4 Customer Awareness – The purpose of these ads are to let customers know about a change – new location, ownership, or feature. This is different to the Image Building ads. They’re all about some change. New people, change of positions or a new manager. These don’t need to be large ads but should…
MARKETING IDEA:
Have you ever thought of writing your own book? Are you an expert in your field and would like to help people know more about your type of services? Do you want to inform people about pitfalls and advantages in your industry? Did you know that having your own book published (or articles) will help you get double the respect from prospective clients? Then you say, I just don’t have…
Better ads 3 of 4
Part 3 of 4 In case you missed any of my emails in this series, I’ve covered image building (name recognition), traffic building, competitive edge and reduced inventory ¬ type ads. Today I am going to cover image (credibility) and target market type ads. These are very specific ads and can be very effective if used correctly. Image (credibility) ads – Has your company ever received a special recognition or…
Some new ways to market your business
Over the last few weeks, I have been reviewing the different ways of advertising and marketing that are new to social media and internet marketing. They are changing and many new things are emerging as clever and productive. Others will help you get more response for less. Here are a few of my findings: Social media postings – Quotes & Such One company I discovered has a program that posts…
Betters ads 2 of 4
In my last email I covered image building ads and traffic building type ads. Today I am going to cover competitive edge ads and reduce inventory type ads. Competitive Edge ads – When you see (or hear) a competitor’s ad, you say to yourself “I am better at this than they are!” How are your customers and, more to the point, your competitor’s customers going to know that you are…
Building better ads makes a big difference
Building better ads makes a big difference Or I know why your ads sometimes don’t work! 1 of 4 posts A few years ago, I put together a sheet that is called “Building better ads – Types of ads and how to use them better.” It goes along with a two hour seminar that I teach that helps businesses determine the correct type of ads to run for what they…
The top ten scariest things that I hear from business owners about marketing.
It’s my Halloween blog. It’s New and Scary. I need to scare you a bit first – 92% of all businesses that started 10 years ago are out of business. 71% of those that started five years ago are gone too. This is scary. How are you going to make sure you aren’t part of the wrong side of these statistics? Let me help. Most entrepreneurs will fail, even though…