Display Ad Retargeting: Supercharge Your Marketing ROI with This Powerful Strategy In the ultra-competitive world of digital marketing, organizations are always looking for efficient plans to maximize their advertising budget and boost return on investment (ROI). One valuable method that has been demonstrated to deliver remarkable results is display ad retargeting. In this blog post, let us examine the merits of display ad retargeting and how it can markedly strengthen…
Maintaining a good reputation is integral for any enterprise. It can be the difference between victory and failure. In this blog entry, we will explore how you can harness your business’s reputation in your advertising campaigns. We will also provide some advice on how to protect your esteem online. Your organization’s reputation is one of its most important assets. It can be the key factor in whether or not customers…
Retargeting explained and how you can take advantage of it You’ve seen them before. Those ads seem to follow you around the internet no matter what website you visit. They’re called retargeting or remarketing ads, and they can be a very effective way to reach customers who have already shown an interest in your product or service. In this blog post, we will discuss what retargeting is, why you need…
Zoom for Business Why You Need To Use Zoom In Your Business At the time of writing this article, the world is gripped by the coronavirus pandemic making it difficult to meet with people face to face. I know there are some that believe that you can only do business by meeting face to face. There are some but most people have switched to using Zoom or something like it.…
3 Ways to Get More Facebook Group Members Many groups are started but never know how to get followers. Here are 3 ways to get more Facebook Group members & followers. The main benefit of a Facebook group is not that it allows you to grow your audience and reach lots of people. Groups, unlike pages, are typically quieter and less public. If you have your privacy set to private,…
21 Secrets to Social Media Marketing for Small Business This is a repost of a great article/Infographic. There is also a link to go to the original post. Social media marketing is about more than just gaining followers, friends, and likes. It can be difficult. But there are key, fundamental tasks that you need to be doing. These are essential steps you need to take to move beyond the basics…
The Bakery A text messaging success story The problem I worked with a bakery some years ago that needed to double their business or they weren’t going to stay in business. They had been in business for about a year at the time I talked to the owners. They did all types of great loaves of bread and goodies but just not enough sales. Starting on a solution We suggested…
Up Your Social Media Game If you want to up your social media engagement game, and have more people notice you for all the right reasons, here are some ways to stand out in all the right ways, and not only have people notice you, but want to work with you: 1. Share useful information with your prospects. What do your prospects need to know, that will have them consume…
11 Ways to Promote a Local Business on Instagram By Ashley Ward and Boyd Petersen JiffPom (@JiffPom) is proudly (I imagine) sitting atop a throne of 8.5 million Instagram followers. He’s also a dog. To put this in perspective, an “Insta-famous” dog has more followers than Apple, Amazon, and Microsoft combined. If every major soda brand combined their Instagram follower counts, JiffPom would still beat them by over 3 million.…
5 TIPS FOR GETTING TANTALIZING TESTIMONIALS I found this article by Pamela Bruner and felt that these were things I should share. I’ve added a couple of additional things in as well. We’re all human, and so we’re swayed by the opinions of others. It’s no different when it comes to making purchasing decisions. We want to know that we’re making a good decision and we look to others for…
How successful companies and entrepreneurs use their existing customers and fans to sell to new ones – Online reviews and Testimonials Testimonials can increase conversion on your sales pages by 34%, but there are many different types of testimonials, and they all improve trust and conversions in their own way. To make sure you take full advantage of them, I’ve scoured the internet to find every testimonial option available for…
How do you get testimonials? I have been asked this many times. There are some business columnists that believe you should never ask for them. Others recommend asking every person you deal with. Somewhere in the middle is where you should be. Testimonials play an important part in advertising – especially for small businesses. Yeah, big businesses with well-known names don’t have to worry about it, but small companies can…
Testimonials and online reviews While writing several of the newsletters, I mentioned that you should be using great testimonials and getting awesome internet reviews. I have had a few people ask about these – especially how to ask for them. Next week I’ll be releasing a video that I’m recording about asking for them for testimonials and internet reviews. This one is all about getting to the real testimonial of…
Write It Down And Check It Off – Why To Do Lists Work Are you using to-do lists throughout your day? If not, you may be missing out on one of the post powerful productivity tools out there. It doesn’t matter if you use the old-fashioned notebook and pen, or a to-do list app on your phone. There are three reasons why they work so well when it comes to…
Marketing hacks #1: Webinars A webinar is an online seminar where you can train potential customers about subjects that complement your product(s). There are several different software programs out there that allow you to host a webinar complete with whiteboard, slide share programs (PowerPoint and other slide decks) and all of the features that you could want. Webinars are great because you can charge whatever you want for them.…
How do you use edutaining / serialized marketing in your business? How do you use edutaining / serialized marketing in your business? Tell a story & you will build a following. Followers will share & you will get a boost. Many times it will be a big boost. Sometimes it will go viral. Back in 2010 I was asked to help promote a newspaper conference and trade show in Tucson, AZ. I was asked…
Hope vs. Knowledge when it comes to business By Boyd Petersen – June 10, 2016 What is the difference between hope and knowledge when it comes to business. There is a big difference and hope should be taken out of your vocabulary. Got more ideas or comments? Email me: Boyd@BPMedia.com
A marketing plan review – How is your marketing plan going? Is it working? Do you even have one? While I was teaching at the Business Success Conference on Feb. 16 an attendee asked me what I felt was the appropriate amount for setting aside from each sale for marketing. Good question. “It depends,” I told him. Let me explain why I said that. When I worked in the newspaper…
Setting goals and planning for success When you go on vacation, you plan the final destination and goals for that vacation. Let’s say you decide you want to go to Southern California and stay close to a beach but still want to go to many of the tourist attractions. The first thing you do is decide when you can take vacation, when the weather is right for going to that…
Setting Up An Effective Email Campaign (Drip Marketing) Part 2 Last week I told you about some ways to get to your current customers. What about those that are still prospects? Here you go. I need to remind people. Can this work for that? I have a friend that has been running newspapers for years. He attends as many lunches by Chambers, civic groups and anywhere he can meet people.…
Setting Up An Effective Email Campaign (Drip Marketing) This will also work for other campaigns such as Send Out Cards, Ace of Sales and others that offer drip campaigns. A few years ago, I was introduced to Send Out Cards, a local company here that sends out greeting cards that they print and mail to customers. They started with A few cards and then it kept getting bigger and bigger.…
Automating your Digital Marketing November 4 – 2 pm and again on November 11th – 10 am and 1 pm How can you get more referrals? How do you get your customers to come back more often? What can you do to get better online reviews? How do you make fanatics out of your fans? This will be the subject of this new webinar. You’ll learn about getting listed on…
If you hate cold calling, and have at least a few customers, then this is the article for you. Every salesperson has heard about how word-of-mouth marketing is the best form of advertising. The only problem is that most customers don’t tell their friends fast enough to keep you in business. Asking for referrals is a great way of getting lots more customers. The only problem with referrals is that…
Online reviews are key to grabbing the attention of potential customers. We are online more today than anytime before. It has changed the game of how people find the right companies to deal with. It used to be that you could ask friends or look through advertisements to decide who you were going to buy from. Back in the day, they used to look to the local Chambers or the…
Email marketing isn’t dead and it definitely isn’t sleeping! Many people have predicted the end of email for over 10 years now. It is probably the same type of people that said radio was going to die when televisions came out. They also said newspapers were going to be gone by 2010 because of the internet and social media. Sorry. They are all doing well. Some more that others but…