3 Ways to Get More Facebook Group Members Many groups are started but never know how to get followers. Here are 3 ways to get more Facebook Group members & followers. The main benefit of a Facebook group is not that it allows you to grow your audience and reach lots of people. Groups, unlike pages, are typically quieter and less public. If you have your privacy set to private,…
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Social Calendaring
This is a training on how to use calendaring for social media posting. Finding what to say every day can be hard. You’ve posted several times this week and you feel like you are running out of things to say. That’s natural. I have found using my recipe for success and combine it with using a calendar, I don’t have to think about it very often. What is calendaring and…
The Bakery
The Bakery A text messaging success story The problem I worked with a bakery some years ago that needed to double their business or they weren’t going to stay in business. They had been in business for about a year at the time I talked to the owners. They did all types of great loaves of bread and goodies but just not enough sales. Starting on a solution We suggested…
Are your leads from your website down recently? Are you getting less traffic than you used to? Goog
Are your leads from your website down recently? Are you getting less traffic than you used to? Google recently released their new update and it is all about making sure you are fast on a cell phone when bringing up a website. If you aren’t Mobile First ready, you are getting put down and even your customers asking for you could be sent to faster sites that have similar content.…
Want what it really takes to use a funnel to get leads, move them along with education, motivatio
Want what it really takes to use a funnel to get leads, move them along with education, motivation and inspiration to want to talk to you and then get them through the buying process to asking you if you will work with them? In Sandy, on Wednesday – Learn: 1) how to use social media, internet reviews, SEO and networking meetings to fill your funnel with lots of leads. 2)…
Up Your Social Media Game
Up Your Social Media Game If you want to up your social media engagement game, and have more people notice you for all the right reasons, here are some ways to stand out in all the right ways, and not only have people notice you, but want to work with you: 1. Share useful information with your prospects. What do your prospects need to know, that will have them consume…
11 Ways to Promote a Local Business on Instagram
11 Ways to Promote a Local Business on Instagram By Ashley Ward and Boyd Petersen JiffPom (@JiffPom) is proudly (I imagine) sitting atop a throne of 8.5 million Instagram followers. He’s also a dog. To put this in perspective, an “Insta-famous” dog has more followers than Apple, Amazon, and Microsoft combined. If every major soda brand combined their Instagram follower counts, JiffPom would still beat them by over 3 million.…
5 TIPS FOR GETTING TANTALIZING TESTIMONIALS
5 TIPS FOR GETTING TANTALIZING TESTIMONIALS I found this article by Pamela Bruner and felt that these were things I should share. I’ve added a couple of additional things in as well. We’re all human, and so we’re swayed by the opinions of others. It’s no different when it comes to making purchasing decisions. We want to know that we’re making a good decision and we look to others for…
Optimize Your Attitude
6 Ways to Cultivate Optimism Each Day You might be surprised to hear that optimism is not an innate quality. Optimism and pessimism are ways of looking at yourself and the world through a positive or negative filter. Once you think of them as reflections of your mindset, it becomes much easier to believe you can change. Like any new behavior, you need to practice every day for it to…
Types of reviews and testimonials
How successful companies and entrepreneurs use their existing customers and fans to sell to new ones – Online reviews and Testimonials Testimonials can increase conversion on your sales pages by 34%, but there are many different types of testimonials, and they all improve trust and conversions in their own way. To make sure you take full advantage of them, I’ve scoured the internet to find every testimonial option available for…
Great Testimonials
How do you get testimonials? I have been asked this many times. There are some business columnists that believe you should never ask for them. Others recommend asking every person you deal with. Somewhere in the middle is where you should be. Testimonials play an important part in advertising – especially for small businesses. Yeah, big businesses with well-known names don’t have to worry about it, but small companies can…
Reaching Your Potential
How to Keep Motivated to Reach your Potential Making the choice to unlock your potential is a big commitment. It will be worth the effort, but it’s smart to set up built-in motivation before you need it. There may be setbacks and times when you question if the goal is really worth the time and energy it requires to reach it. When you hit a slump, or come up against…
Testimonials and reviews
Testimonials and online reviews While writing several of the newsletters, I mentioned that you should be using great testimonials and getting awesome internet reviews. I have had a few people ask about these – especially how to ask for them. Next week I’ll be releasing a video that I’m recording about asking for them for testimonials and internet reviews. This one is all about getting to the real testimonial of…
To Do Lists
Write It Down And Check It Off – Why To Do Lists Work Are you using to-do lists throughout your day? If not, you may be missing out on one of the post powerful productivity tools out there. It doesn’t matter if you use the old-fashioned notebook and pen, or a to-do list app on your phone. There are three reasons why they work so well when it comes to…
How to Change Your Attitude
How to Change Your Attitude Life hasn’t gone the way you had hoped. You are in your same dead-end job, in a career you thought had some promise. But it didn’t turn out as planned. You believe it just isn’t on your cards to have that dream life. However, what could be the problem is not having the right kind of attitude. You may want to explore changing your attitude…
Unclutter Your Space, Unclutter Your Mind
Unclutter Your Space, Unclutter Your Mind It is widely believed that if your surroundings are cluttered, you will not be as productive. It has an impact on your psyche which means if you unclutter your space you will also unclutter your mind. When you open your mind, your thoughts and ideas will flow more smoothly. This is one of the major ways keeping your environment clutter free will lead you…
Want a Better Memory? Try Using Storytelling
Want a Better Memory? Try Using Storytelling Do you remember facts easily? How about a well-crafted story? If you are like the majority of people, you will take good stories over dry facts any day. There are people who revel with facts alone. There is nothing wrong with this. But, our brains have been created to tell and hear stories. Therefore, storytelling has to be the easier way to a…
Want a Better Memory?
Want a Better Memory? Try Using Storytelling Memory – Do you remember facts easily? How about a well-crafted story? If you are like the majority of people, you will take good stories over dry facts any day. There are people who revel with facts alone. There is nothing wrong with this. But, our brains have been created to tell and hear stories. Therefore, storytelling has to be the easier way…
Power Up Your Focus Muscles
Power Up Your Focus Muscles It’s getting increasingly more difficult to focus these days. There are too many distractions available. From video games to social media, it makes you wonder how people can concentrate on tasks they should be doing. It’s possible though. You just have to learn how to power up your focus muscles. We tend to work better in spurts. Therefore, use that to figure out the optimal…
Webinars
Marketing hacks #1: Webinars A webinar is an online seminar where you can train potential customers about subjects that complement your product(s). There are several different software programs out there that allow you to host a webinar complete with whiteboard, slide share programs (PowerPoint and other slide decks) and all of the features that you could want. Webinars are great because you can charge whatever you want for them.…
Power of Repetition
Power of Repetition Repetition is a powerful tool that helps us learn and master skills. When someone takes piano lessons, they will be given a series of exercises to repeat. These tasks are usually scales and arpeggios. But, after the student masters these they are given more difficult exercises to practice. Learning a foreign language also requires repetition. By repeating unfamiliar words or using them in sentences, it will become…
Make Small Improvements Daily
Make Small Improvements Daily Who doesn’t want to improve their lives? If you look at self-help and productivity information, you will see it’s quite popular and growing. People want to improve. However, one of the biggest challenges people face is they try to do too much too fast. When you build up your improvement plan, you have a much better chance of success by taking small steps. Determine what you…
3 Reasons Why It’s Crucial That Your Team Members Communicate
3 Reasons Why It’s Crucial That Your Team Members Communicate A team is as only as good as its communication skills. This is particularly important with a virtual team. I don’t have to tell you that getting your point across via email or text message can be a lot harder than doing it in person. Working on communication skills is one of the best things you can do for your…
2018 Publisher Profit Power Plan
2018 Publisher Profit Power Plan It’s January 2018, and many of us are focused on setting up plans for our new year. In many businesses, it’s important to finish out a new year and then start a whole new chapter in the business. However, that isn’t the case with newspapers and other publications. If you are the publisher, this is when you re-evaluate how your staff is doing and how…
How do you use serialized marketing in your business?
How do you use edutaining / serialized marketing in your business? How do you use edutaining / serialized marketing in your business? Tell a story & you will build a following. Followers will share & you will get a boost. Many times it will be a big boost. Sometimes it will go viral. Back in 2010 I was asked to help promote a newspaper conference and trade show in Tucson, AZ. I was asked…