Don’t Fail at Business; Pivot to Succeed Not all entrepreneurs should launch their business ideas. Some should instead pivot to create a better business. What if you could learn about tools that could help you decide if you could be profitable and successful in starting a business? Would you spend time going through that training before you started your business? Would you be willing to pivot to succeed? Those tools…
What do I need to know to start a business? What schools don’t teach about starting a business! Why would anyone start a business before they knew what put other new start-ups out of business? I did and I had businesses that failed because of a couple of the same problems that other businesses had. What it boils down to is that many entrepreneurs believe they know what they need…
Hope vs. Knowledge when it comes to business By Boyd Petersen – June 10, 2016 What is the difference between hope and knowledge when it comes to business. There is a big difference and hope should be taken out of your vocabulary. Got more ideas or comments? Email me: Boyd@BPMedia.com
Are you charging too little for your products or services? This is a common question and the one that goes with it is “When is it appropriate to raise my prices?” Pricing is always an issue that comes up when I work with business owners. We should never want to be the lowest-priced product or service (with a few exceptions) because you don’t want people only buying from you because…
New program takes guesswork out of starting a business Utah Forge today announced the launch of Startup Blueprint Canvas, a program that takes a potential business owner from idea to launch in one seamless process. Business canvas programs, which guide entrepreneurs in building a business plan, have been around since the early 2000s but they don’t teach entrepreneur all the things they need to do and learn to start a…
A marketing plan review – How is your marketing plan going? Is it working? Do you even have one? While I was teaching at the Business Success Conference on Feb. 16 an attendee asked me what I felt was the appropriate amount for setting aside from each sale for marketing. Good question. “It depends,” I told him. Let me explain why I said that. When I worked in the newspaper…
Setting goals and planning for success When you go on vacation, you plan the final destination and goals for that vacation. Let’s say you decide you want to go to Southern California and stay close to a beach but still want to go to many of the tourist attractions. The first thing you do is decide when you can take vacation, when the weather is right for going to that…
Setting Up An Effective Email Campaign (Drip Marketing) Part 2 Last week I told you about some ways to get to your current customers. What about those that are still prospects? Here you go. I need to remind people. Can this work for that? I have a friend that has been running newspapers for years. He attends as many lunches by Chambers, civic groups and anywhere he can meet people.…
Setting Up An Effective Email Campaign (Drip Marketing) This will also work for other campaigns such as Send Out Cards, Ace of Sales and others that offer drip campaigns. A few years ago, I was introduced to Send Out Cards, a local company here that sends out greeting cards that they print and mail to customers. They started with A few cards and then it kept getting bigger and bigger.…
Automating your Digital Marketing November 4 – 2 pm and again on November 11th – 10 am and 1 pm How can you get more referrals? How do you get your customers to come back more often? What can you do to get better online reviews? How do you make fanatics out of your fans? This will be the subject of this new webinar. You’ll learn about getting listed on…
If you hate cold calling, and have at least a few customers, then this is the article for you. Every salesperson has heard about how word-of-mouth marketing is the best form of advertising. The only problem is that most customers don’t tell their friends fast enough to keep you in business. Asking for referrals is a great way of getting lots more customers. The only problem with referrals is that…
Online reviews are key to grabbing the attention of potential customers. We are online more today than anytime before. It has changed the game of how people find the right companies to deal with. It used to be that you could ask friends or look through advertisements to decide who you were going to buy from. Back in the day, they used to look to the local Chambers or the…
Email marketing isn’t dead and it definitely isn’t sleeping! Many people have predicted the end of email for over 10 years now. It is probably the same type of people that said radio was going to die when televisions came out. They also said newspapers were going to be gone by 2010 because of the internet and social media. Sorry. They are all doing well. Some more that others but…
By John Bingham – Author development at Scottsdale Multimedia Publishing “Writing a book (or having one written about you) is not what you might think. While it is true that books are written about individuals who have succeeded, careers that have been built and battles that have already been fought, more books are written by and about those who are in the process of succeeding, building and battling. These books…
Write your own book? Yes, write your own book. What can I write about? Fiction This week I am writing to those interested in writing a fictional short story or a full-length (whatever that is these days) story. Creating your own world – Fictional works can have the advantage of living outside our normal world. So many writers choose to create their own worlds to tell their stories in. You…
Write your own book? Yes, write your own book. How do you start to write your own book? It is said that most Americans have an idea for “The Great American Novel” inside of them. Some people find that it is easier to write about business while others have an affinity for fiction or fantasy. I have a friend that has written about Custer and another about Abraham Lincoln. While…
To Blog or Not To Blog? What a silly question! It usually comes after, “Do I need a webpage or will my Facebook page do?” or there’s the “Do I need to be changing my website more than once per year? Or is once in the last five years okay?” YES – YOU NEED TO BLOG IF YOU ARE HOPING TO DO BUSINESS ON THE WEB! This is content marketing…
This is an update from a email newsletter I did several years ago. It is still important to know and use. It‘s more important to get listed on relevant business listing directories than to spend money on outdated yellow page listings. More people are looking for the things they need on the Internet than ever before. There are still a few businesses that are being looked up in the yellow…
Digital Marketing in 2015 This post was guest written by Ivan Serrano. Despite the Internet being around for 20+ years, the digital marketing sphere is still relatively new to companies. Many are unaware of the impact it can have on their business and are therefore unclear about the potential return on investment (ROI). These same companies often invest up to 60 percent of their marketing budget in television advertising despite…
Eight Social Media sites that can help your business. Not all are for you. Part 3 of 4 – Twitter and InstaGram Twitter –We live in a Twitter length world! Is that true? This is a short message program that has become very popular. Some said it wouldn’t because you can only use 140 characters in the entire post. Now news organizations talk about how people live in a Twitter…
Eight Social Media sites that can help your business. Part 2 of 4 – Google + and YouTube There are many more than these eight social media sites but these eight have caught my attention and should every business person. Just understand that they aren’t for every business. I’ll explain in each. I’m also looking for comments to let me know what more they can each do and other social…
Eight Social Media sites that can help your business. Not all are for you. Part 1 of 4 – Facebook & LinkedIn There are many more than these eight social media sites but these eight have caught my attention and should every business person. Just understand that they aren’t for every business. I’ll explain in each. I’m also looking for comments to let me know what more they can each…
This is part of my permanent website for good reason. I want you to remember there is more to marketing than just social media marketing or advertising. In the next few weeks I am going to give you ideas of what can be done with each of these. I start with Social Media next week and you’ll probably see it take a couple of weeks to get through. There is…
My list of The Dos And Don’ts Of Great Offers And Keeping Customers Coming Back The TO DO list of great offers – Discounts are great, but don’t always make it a discount. They should be used sparingly or the customer will be trained to only respond to discounts, and you will have defeated the purpose of making more money with your program. Information on new products/services is enough…
Have you invited your customers back? During a down or challenging economy, getting new customers is very important. It is also important to get those people who have already used your products or services to come back. How can you do this? – Want the statistics to this? Jump to the bottom of this article. I find it so surprising that many businesses spend lots of money on getting new…