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Which one gives you the biggest return and how to use percent off offers? This is something many people have asked me over the years. What works and what doesn’t? The answer to that questions really lies in what you are trying to accomplish with your advertising effort. Do you have a plan and what are your goals. Here is my list of the most effective to the least effective…

Low Risk Offers Last week, I defined “What is a compelling offer?” Now “What is a low risk offer?” An offer in the advertising world is to present to someone a perceived special that will encourage them to buy or use something you either have or provide. A low risk offer is an offer that the prospective customer, and even the mildly interested prospect, will be interested in finding more…

What is a compelling offer? An offer in the advertising world is to present to someone a perceived special that will encourage them to buy or use something you either have or provide. There are only between 1 to 5% of all people that are probably in the market for what you are offering. This is less for some industries, like insurance, retirement planning or investing. You must make your…

Building better ads – Types of ads and how to use them better. Part 4 of 4 Customer Awareness – The purpose of these ads are to let customers know about a change – new location, ownership, or feature. This is different to the Image Building ads. They’re all about some change. New people, change of positions or a new manager. These don’t need to be large ads but should…

Part 3 of 4 In case you missed any of my emails in this series, I’ve covered image building (name recognition), traffic building, competitive edge and reduced inventory ¬ type ads. Today I am going to cover image (credibility) and target market type ads. These are very specific ads and can be very effective if used correctly. Image (credibility) ads – Has your company ever received a special recognition or…

In my last email I covered image building ads and traffic building type ads. Today I am going to cover competitive edge ads and reduce inventory type ads. Competitive Edge ads – When you see (or hear) a competitor’s ad, you say to yourself “I am better at this than they are!” How are your customers and, more to the point, your competitor’s customers going to know that you are…

Building better ads makes a big difference Or I know why your ads sometimes don’t work! 1 of 4 posts A few years ago, I put together a sheet that is called “Building better ads – Types of ads and how to use them better.” It goes along with a two hour seminar that I teach that helps businesses determine the correct type of ads to run for what they…

It’s my Halloween blog. It’s New and Scary. I need to scare you a bit first – 92% of all businesses that started 10 years ago are out of business. 71% of those that started five years ago are gone too. This is scary. How are you going to make sure you aren’t part of the wrong side of these statistics? Let me help. Most entrepreneurs will fail, even though…