Zoom for Business Why You Need To Use Zoom In Your Business At the time of writing this article, the world is gripped by the coronavirus pandemic making it difficult to meet with people face to face. I know there are some that believe that you can only do business by meeting face to face. There are some but most people have switched to using Zoom or something like it.…
How do you use edutaining / serialized marketing in your business? How do you use edutaining / serialized marketing in your business? Tell a story & you will build a following. Followers will share & you will get a boost. Many times it will be a big boost. Sometimes it will go viral. Back in 2010 I was asked to help promote a newspaper conference and trade show in Tucson, AZ. I was asked…
Are you coaching a winning business team? Managing vs Coaching What’s the difference between a manager and a coach when it comes to business? Managers have to handle the time pressures and deadlines for the business and make sure everything gets done. This includes both projects that are on the table and coming up. They also have to sort through data and information to determine what is important and what…
Want to get more from the next conference, training or coaching? Are you going about learning the wrong way? By Boyd Petersen I can’t believe how much I have learned and, at the same time, how much I have forgotten from conferences, trainings and coachings I have attended. Why do some conferences and trainings make a big difference in your life while others are useless after a few weeks? What’s…
What’s the difference between managing and coaching teams in business? In my experience as a business coach I have encountered managers who are transitioning to coaching sales, marketing, call center or accounting people they are responsible for. The companies they work for are making this change because they know that coaching will be more effective in managing those people and will free their time up for other tasks. Some of…
The ability to implement effective marketing is what differentiates thriving businesses from struggling ones. Corporate consulting firm McKinsey & Company surveyed its client engagements and found that effective tools can reduce the cost of marketing by as much as 15 to 20%. There are a number of marketing tactics at your disposal, but implementing the right ones will save you time and money. Here are the top six tactics all…
Six Magic Phrases You Can Use to Sell More Books Our thanks to Sandra Beckwith of Build Book Buzz for this guest post! While attending uPublishU at Book Expo America as a speaker at the end of May, I sat in on several excellent panel presentations. One that I found particularly helpful shared the results of testing that BookBub has done on the text used to describe books offered for sale…
This is an update from a email newsletter I did several years ago about business listings. Most of it is still important. It‘s more important to get listed on relevant business directories than to spend money on outdated yellow page listings. More people are looking for the things they need on the Internet than ever before. There are still a few businesses that are being looked up in the yellow…
Part 4 of 4 Pinterest – What does it have to do with business? Everything – if your target market falls into their demographics. According to the latest statistics I have, Pinterest is heavy with female visitors – 79%, with the highest age group being age 25 to 54. Approximately 64% of all women between 25 and 54 in the U.S. have an account on Pinterest. The most common places…