How do you get better profits or a stronger bottom line when your a newspaper, shopper or magazine in this digital world?
It comes down to knowing your customers and their needs when it comes to marketing their products or services. This is a resource for you to use.
Buy Local Program training
Want to know how to run a successful Buy Local campaign for your community? And imagine that it will help your bottom line as a result of a quality program.
FREE training course guides you step-by-step through the planning and implementation of a program that can last.
Go to: https://sad-swirles.207-244-241-165.plesk.page/BuyLocal
Money Making Opportunities For Newspapers – Special Webinar Program
This program is normally taught to associations or large groups of papers. Contact me to schedule this program to be taught to your group.
Many publishers are struggling to make ends meet and need additional means of making money and adding to their bottom line. Other publishers are finding that their retailers are leaving them for other options. How can you make a bigger difference in your communities, keep and bring back more of the retailers and build a stronger readership for your publications?
This program of webinars will teach you about new and not-so-new programs that can add to your bottom line and endear retailers and readers to you and your publication(s).
Webinar 1 – What are your customers wanting from you and your newspaper(s)?
This first webinar is all about asking your customers (both types) what they want from you. How can you use this information to get more business and profits for your newspaper company? It is called “Validated Learning”, an approach that allows for businesses, and especially newspapers, to adapt and adjust before it’s too late.
Webinar 2 – Mobile and Digital – Making money and engaging customers on smart-phones and online
In this Mobile and digital specific webinar, you will discover ways to make money by embracing them. I will cover and explain the ways these can really make a difference to your bottom line.
Webinar 3 – Website Specific Money Making Methods – Ideas You May Not Have Seen Yet!
This webinar will be discussed in detail the most effective and affordable ways to use your newspaper (if you aren’t already using them). Then will will expand to the money to be made here. I’ll discuss the pros and cons of each and some of the companies that could help you or partner with you.
Webinar 4 – Non-Digital Specific Ways to Make Money – 12 More Ways to Make Money
These programs work really well with newspaper publishing but are outside of the traditional realm of paper publishing. Want a great overview? Here it is.
Webinar 5 – Special Sections – The key to big sales and making sections successful
What are the nuts and bolts of selling and building these sections. The key to big sales of your special sections is to know who is going to benefit the most by advertising in these sections. Key element – Don’t promote it to everyone; just those that will benefit. You need to make it special!