How successful companies and entrepreneurs use their existing customers and fans to sell to new ones – Online reviews and Testimonials Testimonials can increase conversion on your sales pages by 34%, but there are many different types of testimonials, and they all improve trust and conversions in their own way. To make sure you take full advantage of them, I’ve scoured the internet to find every testimonial option available for…
Being Unique vs. Being Original: Is There a Difference? People like to think of themselves as unique, and they will even interchange the word unique with being original. But are they the same thing? Can you be unique without being original? Someone who decides they want to stand out may dress in a style that is outside the norm. If you look at people who adopt the Goth look, they…
How to Change Your Attitude Life hasn’t gone the way you had hoped. You are in your same dead-end job, in a career you thought had some promise. But it didn’t turn out as planned. You believe it just isn’t on your cards to have that dream life. However, what could be the problem is not having the right kind of attitude. You may want to explore changing your attitude…
Digital Marketing in 2015 This post was guest written by Ivan Serrano. Despite the Internet being around for 20+ years, the digital marketing sphere is still relatively new to companies. Many are unaware of the impact it can have on their business and are therefore unclear about the potential return on investment (ROI). These same companies often invest up to 60 percent of their marketing budget in television advertising despite…