Setting Up An Effective Email Campaign (Drip Marketing) Part 2 Last week I told you about some ways to get to your current customers. What about those that are still prospects? Here you go. I need to remind people. Can this work for that? I have a friend that has been running newspapers for years. He attends as many lunches by Chambers, civic groups and anywhere he can meet people.…
Email Marketing
Setting Up An Effective Email Campaign (Drip Marketing)
Setting Up An Effective Email Campaign (Drip Marketing) This will also work for other campaigns such as Send Out Cards, Ace of Sales and others that offer drip campaigns. A few years ago, I was introduced to Send Out Cards, a local company here that sends out greeting cards that they print and mail to customers. They started with A few cards and then it kept getting bigger and bigger.…
Email isn’t dead! – Digital Marketing Primer #1
Email marketing isn’t dead and it definitely isn’t sleeping! Many people have predicted the end of email for over 10 years now. It is probably the same type of people that said radio was going to die when televisions came out. They also said newspapers were going to be gone by 2010 because of the internet and social media. Sorry. They are all doing well. Some more that others but…
Digital Marketing in 2015
Digital Marketing in 2015 This post was guest written by Ivan Serrano. Despite the Internet being around for 20+ years, the digital marketing sphere is still relatively new to companies. Many are unaware of the impact it can have on their business and are therefore unclear about the potential return on investment (ROI). These same companies often invest up to 60 percent of their marketing budget in television advertising despite…