The ability to implement effective marketing is what differentiates thriving businesses from struggling ones. Corporate consulting firm McKinsey & Company surveyed its client engagements and found that effective tools can reduce the cost of marketing by as much as 15 to 20%. There are a number of marketing tactics at your disposal, but implementing the right ones will save you time and money.
Here are the top six tactics all local businesses should use:
1. Automated Reviews
2. Word-of-Mouth Referrals
3. Email Automation
4. Scheduled Social Media
5. Automated CRM Data
6. Partnerships
Signpost, in conjunction with McKinsey and Company, put together the report “Six Top Tactics For Marketing Your Local Business.” I want you to have it so click here to download it.